It may be the greatest challenge to writer and designer. It hides in plain sight. It has only a fleeting moment to catch your attention. You answer it when it calls to you and despise it when it misses the mark.
It’s direct mail and you’ll never look at it the same way again after author and RR Donnelley veteran Phil Brown shares his wonderfully engaging presentation. Phil brings decades of experience in the direct mail trenches and a lively presentation style to a topic about the printing everyone loves to hate — except when it raises money for their favorite cause, inspires them to join a cultural institution, or brings them a can’t-miss-it deal.
Why did a printer intentionally ruin a typeface for a client? When did copperplate knock it out of the park? What’s a control? What makes an envelope leap out of the mailbox while others languish in the recycle bin?
Sharing secrets from his book of Rules, Reckonings, And Tales Told From The Mailbox, Phil Brown may just convince you never to use the “j words” again. (That’s “junk mail”.)
It’s so easy to make your reservation. Why not do it right now?
September 21st luncheon: Union League Club, 65 W. Jackson Boulevard. Buffet (Lincoln dining room on six) opens at 11:30 am; program (in a different room, to be announced) 12:30-1:30. Luncheon is $35. Program free but please let us know you’re coming. Reservations or cancellations for lunch by noon Wednesday for Friday lunch. Call 312-255-3710 or e-mail caxtonclub@newberry.org .
211 South Clark Street, PO Box 2329, Chicago IL 60604-9997
Tel: +1 (312) 970-1294 info@caxtonclub.org
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