Working with 26 letters, 10 numbers and a handful of punctuation marks, Herb Lubalin, graphic artist and typographer, significantly changed our perception of letters, words and language with a canvas that ranged from advertising to book jackets, from letterheads to cafeteria walls. In this profusely illustrated talk by Chicago artist, teacher and visual historian Neil Shapiro, you will learn how Lubalin single-handedly raised typography from a narrow craft to an art form that put important ideas SMACK in the public eye. You will hear about Lubalin’s years with Ralph Ginzberg’s publications: Eros, fact and Avant Garde. Indeed, sexuality was part of Lubalin’s pushing boundaries, but his story is much more than that. Shapiro will bring Lubalin material including U & lc (upper and lower case), a publication dedicated to the often riotous exploration of relationships between words, type and images. Herb Lubalin collaborated with scores of illustrators, designers, writers and publishers. Each was enriched by the experience of knowing him. You will be too.
c/o The Newberry Library60 W. Walton StreetChicago, IL 60610
Tel: +1 (312) 255-3710